Are your social media pages receiving thousands of likes but aren’t turning to website visitors? Social media analytics is a good way to analyse. It provides information on what your followers expect from your business. Your audience’s likes and dislikes, how many followers have turned to website visitors, how engaged are they with your pages and posts and what percent of traffic has converted into your desired goal. Here in this blog let’s take look at the seven meaningful metrics that most businesses should consider.

What is a social media metric?

Social media metrics are goals or benchmarks that help in determining how well a campaign or a strategy is performing. It can either be the amount of engagement or shares received on social medias or the clicks to the website via social media or the conversions received. There are a lot of social media metrics but let’s take a look at the seven main metrics.

Social Media Metrics


One of the main metrics is Reach. It refers to how many users a post reaches to. The higher the reach the more exposure the content receives. It is an indicator that shows how well a social campaign and content can attract new audience. The greater number of people the campaign reaches higher are the chances of increasing website visitors. Evaluating the reach of individual posts can help in identifying the best converting post. The reach metrics can be usually found in the insights page of a social media profile.


After reach comes referrals. Referrals help in determining how well a social media content leads to a website visit. Google Analytics is one of the best sources for tracking referrals. It shows which of your social media is driving the most traffic to your site.

Bounce Rate

Next comes bounce rate. It refers to the percentage of visits in which a visitor leaves a website without browsing any further. If the bounce rate is high it means that the visitor was interested in the social post, but the link did not deliver what the visitor was looking for. The bounce rate can be checked in the sites google analytics platform. In order to reduce the bounce rate from social medias it is important to make sure that the content in the social media post and landing page are relevant and encourage a visitor to navigate to a website and the other pages in the website as well.


Engagement gives information on the number of people who interacted with the content posted on the social media platforms. It can either be in the form of likes, shares, comments, etc. Tracking engagement can help a business identify if the brand is connecting well with the audience.

Social media audience demographics

Exploring how well the social media demographics match up with the buyer persona’s demographics can help in identifying how well the social content is relevant to the target audience. Using the insights available in the social media platform help in breaking down this data.

Cost Per Click

Cost per click also referred to as CPC is the amount paid for every click made on a sponsored social post. It helps in identifying if the amount spent was efficient or not.

Fan Base

Finally comes the fan base. People who promote your content are considered your fans. A fan base can be calculated by measuring how many people have shared your brand or content on social media. Growing your fan base is considered very important when it comes to social media.

Social media can work wonders if it is measured regularly. The above mentioned seven metrics will help you understand your social media business progress. If you want your business to make a mark in social media platforms, reach more people and increase brand awareness reach out to us .