Ranking might not only the final goal but make sure your efforts haven’t been wasted. Overall organic search drives 51% of all website traffic so it is the best traffic source for almost any business. Organic search is not expensive as paid advertising and the traffic from organic search usually results in long-term traffic.
Let’s discuss the 3 possible reasons why high rankings don’t result in high traffic.
Delivering the wrong keyword:
Choosing the right keyword and adding quality content to your website is a good SEO strategy. Long-tail keywords are trending because they are less generic and have low search volume than “head” terms. Even though it is an advantage still there’s always the flip side of the coin. Ranking high for the keywords nobody is searching for is the same as not ranking at all.
If you don’t have a keyword strategy, then create one. It’s good to look at your competitors before writing up your keyword strategy to know how well they are ranking for the particular keyword and what kind of content they have. This will help you in improving your strategy. Also, keep an eye on SERP to understand what kind of content you need to write as google has a wide array of result types and it serves depending on the query. Luckily there are several tools to find new and related keywords to make things easier.
Analysing search query volume and intent:
Over time the way people search and the words they use will change. So, make sure you are analysing the search query trends also. Conducting keyword research and understanding the intent behind the search queries for B2B SEO is a very challenging aspect. Particularly it’s true for the B2B firms which have long and complicated sales cycles. Better to check PPC campaign data to know which keyword gets convert and which keyword is more reach oriented.
For example, if you want to target the keyword “business satellite internet” but this term has been steadily decreasing over the past few years and new searches queries like mobile, broadband and wireless-related items are on-trend. The firm’s SEO program needs to be revised to reflect in the buyer’s behaviour.
Improve your metadata:
Meta description act as a promo for the webpage when it appears on SERP. This information will make the readers to click on it. Its best practice to write meta descriptions and tag titles for every post before you publish it. While writing a title keep in mind it should be within 65 characters and description should be with 160 characters. Placing the keyword at the beginning will gain more people’s attention. By adding call actions like “learn more”, “order now”, “read more”, “shop now” etc will help people to understand better what your page offers them.
It’s good to be aware of such issues. It’s time to know where your real audiences are and what they’re exactly searching for. You can use that to improve your SEO strategy.
The truth is 75% of the searchers don’t even scroll down the first page. That means if you are not listed in the top 1-5 results you are probably not getting the clicks. You shouldn’t give up; you can still climb up to the top position and we will help you do it.
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The email deliverables can become so irksome when your emails are not landing in the inboxes. The one aim of email campaigns is to achieve better Inbox Placement Rate and guess how terrible it could be if that’s not happening! Are you stuck with one such issue that’s ruining your complete email campaign? Then here are 3 significant-quality checks which you can cling on to deliver emails just to INBOX!
Pay attention to the content
It is necessary to check whether your email content is not overloaded. When too many words are used in email, it automatically gets into the spam folder. Here is a list of what you should do to save your email from falling into junk.
These are some of the tips which you can follow while preparing the content which is about to bring leads for your business. Keep a catchy subject line that incites your end-user to open the email without skimming the inbox.
Keep email lists non-redundant
It’s always better to test emails by sending it across various email service providers. Trigger emails and cross-verify whether they are landing properly in the inbox of your target audience. Try to have a regular check on your domain reputation. There are so many free as well as paid tools available which can help you to track the domain authority.
Make sure that your IP is not blacklisted which can increase your bounce rates to the maximum. Being proactive can help you to stay away from being blacklisted. Check your stats before and after every email marketing campaign to know your rate of deliverability.
Stay average when it comes to hitting open rates
Expecting a higher percentage of open rate or click-through rate is highly surreal. With millions of email campaigns sent in the past year of 2019, the average open rate has been given as 17.92%. The click-through percentage is given at 2.69%. The open rates percentage differ based on which day of the week your email is reaching your target audiences inbox. Keep a track of which day of the week most of your target audience check their mailbox so that you can achieve an average open rate.
Tips to achieve average open rates
It may seem like a lot but doing some of these processes can help your email to hit right into the target audience’s inbox.
1. Cut down the SPAM triggering words like “FREE, BUY, EARN” and much more 2. Send valuable content 3. Authenticate your email with DKIM, DMARC, and SPF 4. Clean-up your email lists frequently
These tips will help your emails to land in inbox without fuss. If you are still struggling with doubts? Then PARKI solutions can take care of your email campaigns in a jiff. We practice the finest strategy to deliver your emails with maximum open rates. Get to know more about our email campaign services @ www.parkisolutions.com
When you are browsing the internet looking for information about SEO you will come across three main aspects i.e. content, links and user experience. According to Google, links and content are the two major ranking factors when it comes to SEO.
Link building is the process of getting other relevant websites links and linking your website in order to increase your websites referral traffic and site’s authority. Link building continues to be one of the major factors in Google’s algorithm. as search engines determine which sites ranks for which keyword. Hence, sites with more backlinks get higher rankings.
There are two ways in which you can build links to your website. You can either do with natural link building which is time consuming but is likely to have a good impact on the SERP or black-hat SEO which might result in banning your website from the search results. It is always good to maintain a healthy link profile which means the links must be earned and not purchased and they should come from authoritative pages and relevant sources. Let’s have a look at a few link building tactics.
Content based link building
The process of obtaining a collection of inbound links from other websites. This involves creating compelling, unique and high-quality content which people would like to refer to. The content can also include an infographic, a data visualization, a how to guide, video or an image gallery. This can help you reach out to a lot of people and earn links.
Guest blogging refers to the act of approaching other websites to publish your content in their blog. This is done in order to earn links and build your websites authority. When it comes to guest blogging the first thing you will have to do is find websites that are relevant to yours. You can do this by performing a google search by replacing keywords that are relevant to your industry. For e.g., keyword “submit a guest post”; keyword “guest post”; keyword “accepting guest posts”. You can also check out your competitors backlinks by using tools like the open site explorer or you can simply do a google search by typing in the domain name followed by “guest post” which will show the sites your competitor has written for.
Ego Bait is a web marketing tactic where you can mention a person in your blog post in a positive way. The main purpose of doing this is to make that person promote your post by sharing it on social media. Here your main target should be a blogger who has an active social network and his audience should like yours. Here is how ego bait link building works. First, you should come up with a content that is similar to your website and the content can be written in such a way that it includes much detail about the person or website you feature. Once you have published the post you can email the bloggers to spread the word that they have been featured in your blog. Finally make sure that you follow up with the bloggers you have featured in your content.
Broken Link Building
It refers to finding resources that are relevant to yours but are no longer live and recreating the content with a view to reach out the webmasters of that content asking them to replace the broken link with the link for the new content you have written.
Finally, link reclamation. It refers to finding out opportunities where a site or a blog refers to your brand but doesn’t link back to your website. There are different types of link reclamation strategies such as 404’s. These links point out the pages on your website that are no longer available. One site explorer is considered a good tool to find these pages. And the other is non-linking images where you can find websites that have posted your images without an attribution. Tools such as TinEye and Google’s Image Search help you find those who have published your images and help you get the attribution.
Link Building is one of the major aspects in SEO, it is not easy, but it is worth it. The above 5 tactics can help you in a great way in increasing your websites referral traffic and site’s authority. If you want to increase your websites authority reach out to us.
Want to get more clicks for your title tags in the search engines result page. Here are six super-easy hacks you should be knowing.
There must be a question popping up in your mind now, are title tags still important for SEO? The truth is, Yes, it is. Changing title tags show a significant increase in a website ranking and if you get it right you can see a measurable increase in your sites traffic. Traffic through clicks can help you increase your rankings as well and, in this blog, we are concentrating more on that. Title tag is the first thing your visitors are going to see in the SERP and if you get it right you can see a measurable increase in your sites traffic. Here are a few things to look for.
First comes numbers. Using numbers in a title tends to attract more visitors and you can get a slightly higher click-through rate. This is because of the cognitive bias, when people browse the web, they find a lot of information and the brain usually tends to find something it can grasp faster and numbers stand out in this case. So, using numbers in a title tag can result in improving the click-through rate.
Next comes dates, for example, “Social Media Marketing Trends 2019” can help you get more visitors to your site. Using the Yoast SEO plugin in word press can help you automatically update your title tags year-to-year or even month-to-month.
Next comes length, the most controversial but the most important aspect in SEO. When it comes to site audit, you’ll come across two things i.e., either your title tag is too short or way too long.Studies have proved that title tags that are shorter show a measurable increase in the websites ranking and the best optimal length of a title tag is said to be 50-60 characters. Using top keywords can also help in driving traffic to a website. Doing a keyword research using Google Analytics or Google Search Console can help you in understanding what people are searching for and can help in framing a better title tag which in turn helps in increasing the websites ranking.
Synonyms and variants
Finding out the synonyms and variants and using them in the title tag is an important aspect. How you think your searchers are searching for may not be the same as to how they are searching. Say for example you do a keyword research and your top keyword is “low cost housing”. They may also be looking for ” affordable houses”; “cheap houses”, etc. Hence, finding out the synonyms and variants and using them in the title tag can help in increasing your sites traffic. Using SERP or keyword tools such as Keyword Explorer or SEMrush can you help you identify these synonyms and variants.
Call to Action
Usually call-to-action words cannot be found in the keyword research, but they really help in increasing the click through rate as these words bring in excitement. These words are not typed in the search box but when they are seen in the results page, they create anxiety and bring in more visitors.
Finally comes questions. Questions are a great tool to be used in the title tags. Questions usually create a lot of curiosity among people and help a lot in increasing website visitors.
The above six title tag hacks can help you in a great way to increase your website traffic. If you want to bring in more website visitors reach out to us.
Digital Marketing has created a large impact in the last 50 years and there is no doubt that it isn’t likely to fade away in the near future. Hence, it is important for marketers to be aware of the changes and adapt to the emerging technologies. Here in this blog let’s have a look at the ten digital marketing trends every business should be knowing about. Let’s start off with SEO A/B Split Testing.
SEO A/B Split Testing
SEO A/B Split Testing tops the list in 2019. AB testing is an experiment where two or more variants of a single page are shown randomly to users. The statistical analysis resulting from these two pages helps in determining which page performs better. It helps in isolating the variables that bring in traffic to the site so that the user is able to take a targeted approach and make changes to the content. The change can be as simple as a single headline or a button or it can be an entire page. The visitors experience with each page is measured and analysed through a statistical engine in order to determine if the users experience was positive, negative or had no effect.
Next in the list comes voice search. Voice search is now increasing in popularity and it is expected that by 2020, 50% of all queries will be voice based. There are two types of voice searches implemented. One is Amazon’s Alexa, Apple Homepod and Google Home and the other is Microsoft’s Cortana. These two give immediate voice answers to a user’s question and are installed in desktops and smart phones in the name of Siri and Google Assistant. Marketers use these in order to deliver more targeted content which helps in increasing CTR.
Programmatic advertising automates the processes and the transactions involved with purchasing and placing ads on websites and apps. It refers to using Artificial Intelligence to automate ad buying. It is more efficient and faster i.e. the conversions are high, and the customer acquisition costs are low. According to a study by eMarketer it is expected that by 2020 86.2% of digital display ads in the US will be programmatic.
Next in the list tops chatbots. This AI based technology uses instant messaging to chat in the real time at any time of the day with customers and site visitors. A survey has shown that about 63% of people prefer messaging an online chatbot. By 2020 about 85% of customer service will be powered by chatbots and it is expected that by 2022 chatbots will help businesses save more than $8 billion per annum. Brands like Uber, Pizza Hut, The Wall Street Journal are all already using the chatbot technology successfully.
Augmented and Virtual Reality Marketing
It is an emerging trend in the marketing and sales strategy. The idea is to let customers try before they buy. The cosmetic industry is using augmented and virtual reality marketing in the recent times. Brands like L’Oreal, Perfect Corp and Sephora allow their customers to see how makeup would look on them digitally.
In today’s trend video marketing plays a major role and is likely to be the most important marketing trend for the next five to ten years. About 72% of businesses say that video has improved their conversion rate and about 52% of consumers feel that watching a product video makes them confident about their online purchase decision. If a site includes videos, then it is 53X more likely to get a first page spot in the search results as videos improve SEO. YouTube and other videos are displayed in the SERPs, so video optimization is becoming more important.
It is a word of mouth marketing and it focuses on using well known celebrities to drive a brands message. Instagram or YouTube personalities with huge following can help you spread a word about your business or product. Influencer marketing is considered more authentic and about 92% of people go by consumer recommendations over corporate advertising.
Web notifications are one of the major trends in 2019. About 33% of people aged between 18 to 34 years opt web push notifications. Using personalized push notifications can help in increasing conversions in a greater way. The open rate is about 7% in case of push notifications when compared to the open rate of broadcast messages which is only 3%. And about 54% of user’s covert from push notifications when compared to the 15% in broadcast messages. Push notifications also have an option to include images and CTAs in order to increase the conversion rates.
Finally comes content marketing. Content marketing still continues to dominate SEO. Delivering the right content to the right audience at the right time can of course be tricky but it plays a major role in boosting the user engagement rates. About 88% of B2B content marketers agree that creating content makes their audience view their business as a more trusted one. Content marketing is a great way to attract new customers and build relationships.
Technology is likely to transfer the future of digital marketing. To stay ahead and put forth your business at the top investing in the future tech is the only way. If you want your business to stand ahead reach out to us.
An effective result of Search Engine Optimization is visibility of your product or site on the top search. Ranking on the top search is always a real challenge. Even it is not possible to stay on the top search with this google’s oscillating algorithm. But with SEO skillset you can adapt this algorithm to remain competitive.
There are thousands of tools to improve your website but MOZ is one of the proven toolsets. Everyone is aware of digital marketing skillset but only to some extent. Especially Moz offer great educational resources to keep SEO on best practice. The skillset includes keyword analysis, link building, site audits and page insights. Get started with MOZ, level-up your website and expose it organically.
First download and setup a mozbar tool in chrome browser for free and explore your site overview. You can enjoy this excellent tool completely with the premium version.
Here is some quick look up’s to boost your website with MOZ,
There are some factors that affects your webpage visibility with help of site audit identify how strong a website technically in SEO. Find and fix on-site webpage errors to dilute the ranking strength. Internal and external links optimization. As the technology is beyond what we think, MOZ has new update automated duplicate deletion.
• Find the missing tags • Use unique titles, meta descriptions, and tags • Identify the broken links • Detect pages with minimum word count or with errors • Finding duplicate content
Track keywords to improve your Search Engine Result Pages rankings. Monitor the top web pages that rank for a specific keyword or topic. There are some strategies to improve your google ranking, use this information to determine the difficulty level of ranking.
• Check Your Domain Authority • Increase backlinks • Link back to your own content • Keyword Optimization • Site loading speed
Backlinks naturally gains attention to the website and increase the web traffic. So, explore the opportunity to boost your ranking. It is important to increase high-quality backlinks to the webpages. Identify the bad backlinks and prevent the site from spam. As a result of backlink analysis identify and rectify the errors.
• Competitor backlink analysis • Find the broken links on your webpage • Provides the backlink spam score • Helps finding the lost links • Complete analysis on the anchor texts
Keyword analysis is the process of analysing the keywords that bring visitors to your website through organic or paid search. A keyword satisfies both the user and the search engine and provides the best results. Reach out your business only to the targeted audience with the keyword analysis. Ask questions to yourself to find out the relevant topics and prepare a list. Compare the list of keywords across multiple sites.
• Provides keyword with search volume • Checks keyword difficulty • Performs competitive keyword analysis.
A large chunk of the SEO difficulty can be determined or even lowered with the MOZ optimization. Parki understand the customer requirement and drives in the best result. Get an overview of your website performance from our Digital Marketing expert.
Are your social media pages receiving thousands of likes but aren’t turning to website visitors? Social media analytics is a good way to analyse. It provides information on what your followers expect from your business. Your audience’s likes and dislikes, how many followers have turned to website visitors, how engaged are they with your pages and posts and what percent of traffic has converted into your desired goal. Here in this blog let’s take look at the seven meaningful metrics that most businesses should consider.
Social media metrics are goals or benchmarks that help in determining how well a campaign or a strategy is performing. It can either be the amount of engagement or shares received on social medias or the clicks to the website via social media or the conversions received. There are a lot of social media metrics but let’s take a look at the seven main metrics.
One of the main metrics is Reach. It refers to how many users a post reaches to. The higher the reach the more exposure the content receives. It is an indicator that shows how well a social campaign and content can attract new audience. The greater number of people the campaign reaches higher are the chances of increasing website visitors. Evaluating the reach of individual posts can help in identifying the best converting post. The reach metrics can be usually found in the insights page of a social media profile.
After reach comes referrals. Referrals help in determining how well a social media content leads to a website visit. Google Analytics is one of the best sources for tracking referrals. It shows which of your social media is driving the most traffic to your site.
Next comes bounce rate. It refers to the percentage of visits in which a visitor leaves a website without browsing any further. If the bounce rate is high it means that the visitor was interested in the social post, but the link did not deliver what the visitor was looking for. The bounce rate can be checked in the sites google analytics platform. In order to reduce the bounce rate from social medias it is important to make sure that the content in the social media post and landing page are relevant and encourage a visitor to navigate to a website and the other pages in the website as well.
Engagement gives information on the number of people who interacted with the content posted on the social media platforms. It can either be in the form of likes, shares, comments, etc. Tracking engagement can help a business identify if the brand is connecting well with the audience.
Social media audience demographics
Exploring how well the social media demographics match up with the buyer persona’s demographics can help in identifying how well the social content is relevant to the target audience. Using the insights available in the social media platform help in breaking down this data.
Cost Per Click
Cost per click also referred to as CPC is the amount paid for every click made on a sponsored social post. It helps in identifying if the amount spent was efficient or not.
Finally comes the fan base. People who promote your content are considered your fans. A fan base can be calculated by measuring how many people have shared your brand or content on social media. Growing your fan base is considered very important when it comes to social media.
Social media can work wonders if it is measured regularly. The above mentioned seven metrics will help you understand your social media business progress. If you want your business to make a mark in social media platforms, reach more people and increase brand awareness reach out to us .
Everything is online now! People of this era started relying on websites for knowing about business or products. The main objective of every growing company is to bring its website to the topmost ranks of the search engine. The SEO techniques are even based upon that. But do you know there is one mysterious host that can never let your site to rank in the top pages? That is keyword cannibalization and you need to look into it because it can damage the rankings of your site.
Keyword cannibalization happens when you are too concerned about a single keyword or phrase of keyword stuffing. Do you think it is okay to draft two posts with the same keyword? If you think so, then you are wrong. The same keyword on two blog posts from the same site will rank your site down instead of hiking it up. You allow your site contents to competing against each other which could possibly lower the ranking of your site. When the contents of the same website clash, it threatens your domain authority too!
Create new content
Fresh new content can be one epic idea to rely on when it comes to cannibalization. You need not worry about content clashes at all when you have two typical contents published from your site. Make sure you are focusing on delivering a different kind of posting with the same keyword. With the highest searched content strategy, you can rank your site better at search engines.
Diverse keywords don’t mean that you need to go out of your ranking league. You can search for similar keywords and stuff them in the content so that cannibalization doesn’t come into the big screen of ranking. Use the right keyword finder tool to search for your keyword which can end up in high conversion rate.
If you have clusters of same keywords in one page, then cleverly make use of 301 redirects to drive your audience to another page. Don’t frequently use the 301 code because it may frustrate the regular users of your website.
When you find a cannibalized context in your webpage, try to delete the posts and come up with rephrased content that can engage the audience. Before deleting the content, keep a check on the keywords and progress with a new posting.
If you are busy caught up in taking care of your business, outsourcing to the top SEO services can prevent your site from keyword cannibalization. The big outsourcing shots do have premium keyword tools to track keyword stuffing systematically.
That’s how you get to deal with keyword cannibalization in a planned manner. Do keyphrase research before writing a context for your website. That’s the one definite way to cut down keyword duplication in your site’s meta description, title, and other postings. Focus on using long tail phrases that drive in more users.
If you really want to stay back and relax then the right choice for you is to outsource it to one of the top most companies which makes your digital marketing simple!
Using the best social media strategy drives your business in a right way. Almost all the modern business is aware of the importance of promoting their brand through social media. It has the most dispensable tool to transform your business into a brand. Social media marketing has advanced a lot in recent years. If this rapid shift is utilized in a proper way, then no matter to get more new audience every single day. This social platform is a unique way to build relationship with unspecified customers. The utmost important thing in marketing is to know your customers and the right medium to approach them. Getting your results from social media is not an easy task unless you are aware of the marketing strategies that drives out your business.
Almost all social medium has its ideal approach for targeting audience. Every day this social media is emerging with latest updates. So, ensure you are on the same lane to maintain effective customers on your court. There is an opportunity to research on your market insights, customer demographics, higher conversion rates, reinforcing a brand value and more. Increase your brand value in a cost-effective way. Among the various social media and networking sites Facebook, Twitter, Instagram, LinkedIn, Pinterest and Youtube have unique characteristics for marketing.
As per the latest report there are about 3 million active users in the social media are actively listening to new products. They are searching even for their basic needs with a product with recommended brands. This a real challenging task for the millions of business towards the same target audience. There are different audience for different business in different media. Learn how to target them with these simple strategies.
According to a latest report, customers prefer video marketing ads. This is the top of the list for the conversion rates and click through rates. The personalized contents with the dynamic ads are fastest way to lead to higher conversions. To improve your business experience, improve your ad campaign.
Create a personalized shopping experience to display niches. To boost your business, transform your social feed into a digital shopping window. This is the only easier way to improve your visibility with minimal effort. The followers are the billboards for your business, improve your followers and allow them the chances to share.
The biggest key to social media engagement is a meaningful content. It always helps to improve the conversion rate. Plan a content calendar and post regular updates on regular basis. To have a meaningful and responsive reaction keep engaging your followers consistently.
The social channels are consistent branding platform for your business marketing strategies. Choose a color palette, same logo and avatar for every social media. Create your branding images based on the logo. This simple and consistent thing creates a brand personality to your business.
The connection between your brand and the social media are the first thing to consider. Influence the social media marketing strategies to get better results.
Does multitasking your business in digital platform seems a little complicated? Then, marketing automation can be the best choice to cling on! Before diving into the top 5 let’s see how the marketing automation industry has skyrocketed in the past 4 years. It all started with $500 million and businesspeople of this very day spend about $5.5 billion on the best marketing automation tool. That’s the magic that helps many leading companies to streamline their workflows! But trying to differentiate between worst and the best tools can be complicated. Trust us, we have been there! Here we are with top picks which many businesses are thriving towards!
Hubspot marketing automation tool is one of the intelligible tools which are accessible in the market. The tool has got full access to marketing and sales software along with free CRM. As a major strike, it has a user-friendly visual board that can streamline your workflows with easy clicks. Users are allowed to build an easy and complex network of rules on their terms. It’s spontaneous to access email list or even get help from live chat. Cut off your time on redundancy instead focus on growth with this tool.
InfusionSoft has been around for more than a decade but still keeps on supporting multiple marketers to delivers leads and ROI. It has got built-in landing pages and a super-creative campaign builder that automates your daily work. Integrate it with the centenary of tools such as wicked reports, OptinMonster, WordPress, and even outlook. It is one among the best marketing automation tools 2019 which is the on-roadway since 2001.
Your marketing can catch up sending emails in a much simpler way with marketing automation of ActiveCampaign. It has got site tracking and advanced reporting for analyzing your data. Migrate your data in minutes with expert migration service which comes user-friendly with this tool. Even get trained with 1 -on- 1 support with multiple complex streamlining. Learn the win probability with machine learning strategies at ActiveCampaign.
It’s a playbook that comes with quick access for managing your digital business. Drive in your lead management with the top-of-funnel strategy with the best marketing automation platforms. The tool is exclusively fixed for enterprise with a lot of optimization suite. Reduce operational cost with this Adobe incorporated tool. It helps to capture every interaction of your customer in an online arena that can help you to source out the channel of ROI. It has got highly tailored AI-powered attribution models. Pipeline your works with Adobe infused tool – Marketo.
Customer.io is a superficial flexible tool and once you get it working you will never want to get off it. It helps you segment your audience based on real-time events. It flawlessly supports third-party integrations with just a few clicks. It’s one known marketing automation tool built for speed where you can segment customers with personal attributes too. It has got message editors with rich text editors onboard. They are best-in-class support when it comes to integration with SendGrid, Mailgun, and Mandrill.
These are the top 5 picks of marketing automation best tools. Let your dream of organizing the data with the right prospects come alive with these 5 top tools. Even we support with some of the topmost automation full-suite tools that can unleash your business to new horizons. With tools you can trickle the income into a firehose.
Getting onboard with any of the cost-effective tools can skyrocket your business and cut off your extra spent time on routines.