Making your customers engaging and re-engaging with your mobile app is a key factor for any business to succeed. Yes, of course, it’s a challenging task. Are you wondering how to do it? Push notifications give a solution to this as it is the fastest and efficient way to communicate with the audience.
Surveys have proved that 76% of 18 to 34 years olds have enabled push notifications to know about the latest trends, news, and offers. It is found that the push notification open rate is about 7% and the conversion rate is about 54% comparatively in broadcast messages it is only 3% and 15%.
Let’s check why push notification is so powerful and how it helps in growing your business.Gain new users
You can make visitors register on your business app through various channels. What if the registration process is incomplete? How do you remind them to complete the process? You can use either an email drip campaign or push notification to do this task. If you opt push notification, unless the users change the settings, they will continuously receive the notifications which you send. You can make use of this service to remind users to complete the registration.Stimulate user engagement
Using push notification, you can send real-time updates to users whenever somethings comes new and keep them engaging with your brand. In a recent survey, it has proved that users are willing to receive more push notifications, which means now marketers have got more opportunity to communicate with the users and boost their sales. Make sure you are sending only relevant information, which is useful to the users. Sending unwanted notifications will make them unsubscribe the feature.Retain existing users
You can make users re-engage with your brand when they are enjoying the notifications sent by you. Push notification is the best way to make inactive users into active users. Also, it’s a best practice to make users remember your brand. If the notifications servers their need then you can more likely retain your customer for long-term.Increase conversion rates
Timely marketing notifications keep users aware of updates and create an urge to make a purchase. For example, if a user has added an item and abandoned the cart without purchase then you can use a push notification campaign to retrieve the lost customer by sending them alert that they have left with an item in the cart. Re-targeting click-through rate has increased by three times with the help of push notification.Target right user
If the user permits the mobile app to access their current location, then marketers can provide better customer experience with location-specific push notification. Special offers, discounts, and promotions can be sent through the mobile app of that specific region. It is also possible to send push notifications based on the user’s interest. This kind of alert subsequently drives the user’s engagement more effective and reaches the right audience.Key takeaways
Even though push notification has an impressive engagement rate, there are some drawbacks also. “Using too much of anything is too bad” likewise sending too many push notifications can make users unsubscribe or uninstall the app. So, make sure you are sending the right information at the right time. By careful planning, you can use push notification to grow your business to the next level.