Website analytics give you actual reports on how users come to your website, who they are, their age, gender, location and how they behave on your website, and a lot more. With all this information in hand, you can plan your business strategies and grow your business fast.
Here is why website analytics is important for you.1. Understand your user and improve your website’s user experience
Any decision taken for your business should not affect the existing customers instead it should attract new users. To make a sound decision you should understand your website visitors first. Once you know who your visitors are and where they are from you can make a proper decision. When you get to know the device the users use, browser, and operating system you can check your site’s performance and make the required changes. Here is an overview of how your website analytics will be displayed in google analytics.2. Know your webpages
Google Analytics shows you which page in your website has the most site visits, bounce rate, and average session duration. Accordingly, you can add a call to action button, link, etc to increase your conversions. You can use the best-performing page as your landing page and also learn which type of content works the best for you. This helps you optimize each page for better engagement.3. Improve your website’s SEO
SEO is one of the major aspects that help in business growth. The more organic traffic the more are the chances of conversions. By understanding your website’s SEO, your users, their interest, and demographics you can create content that can gain better visibility on the search engines. It also helps you get insights on backlinks and track your referrals. Connecting your website to the search console helps you track queries and helps you know which terms bring in traffic to your website.4. Track referrals to build strategies to gain more referral traffic
With Google Analytics, you can track which websites referred more traffic to your website. If the website has received more traffic from search engines then it means the website’s SEO is strong. With a little effort, by analyzing and focusing on backlink strategies you can gain more referral traffic to your site.5. Turn outbound links to partnership opportunities
By analyzing your website you can get insights into whom you are referring to. Using google analytics you can get to know the top links that were clicked on your website that redirect to other websites, analyze and reach out to those websites for partnership offers. Many businesses grow through cross-promotion. Finding the right partnership can help your business grow.
Setting up analytics for your website shows you all the important website metrics. In simple terms, you have a simplified and an easy to understand the report in hand. If you would like to understand the important aspects of your business you can choose Park Intelli’s digital marketing service. We have experienced digital marketing analysts who can help you grow your business.