Do you have a website with engaging content to share but people are not finding your website on the first page of SERP? Organic search is the most crucial website traffic-driven source and it is not going to fade away any longer. Hence, improving the website ranking in the SERP is important. So people looking for your products and services find you more easily than your competitors. Let us look into how to boost a website’s visibility in the Search Engines Results Page. But, how long is it going to take for a website to rank?
The answer will seem like an excuse but the sad truth is “it depends”. SEO results are something that cannot be achieved in a day. Skill, competition, keywords, and how the website makes its place among the competitors play a major role in how quickly a website can rank in SERP. But, can things happen at a faster phase?
Is continuous improvement critical?
A Senior Webmaster Trends Analyst at Google answered the question of how long would it take to rank in SERP, in 3 simple words “it takes some time”. Google search engine algorithm has to re-evaluate the entire website after the changes have been made. Rapid changes in the SERP cannot be achieved. Based on the changes i.e., UX/UI, content, keywords it would take around two months or even up to a year to see changes in SERP.
He goes on to say that working on continuous improvement is necessary even after the site is upgraded, as it will have a positive impact on how the website is crawled and indexed. Removing the infrequently crawled pages is not considered a good idea as some of those pages could be ranking for better keywords and removing them might harm the website’s ranking and traffic. Google advises for consistent improvement rather than removing those pages.
How to boost a website’s visibility in the SERP?
If you are aiming to rank in the Top 10 in the SERP in less than a year it takes a lot of skill, hard work, and consistency. Below are a few strategies that can help to boost website visibility:
Even the best SEO campaigns can fail if the website’s structure is poor. Optimize the website responsive for all the devices making it easy for users’ experience and Google to crawl.
- Conduct a technical SEO audit regularly and fix the website errors.
- Make sure the website loads faster on both desktop and mobile devices.
- Make sure the image dimensions fit exactly in the image space and give a structured look on the webpage.
- Enable browser cache either by adding a code to the web host, server, and appropriate plugins.
- Work on building internal and external links, fixing broken links, and removing toxic links periodically.
Optimize your web pages with proper keywords, titles, and meta descriptions.
- Add structured data to help Google easily understand what the page is all about.
Search engine optimization is not something that is going to fade away. If you are just starting to optimize your website for SEO, then you are a little behind but not to worry it is never late. Implement the strategies mentioned above, watch out for the results and validate your SEO strategy.
Get help with improving your rankings in the SERP with Park Intelli’s digital marketing experts. We can help you make your business grow, get to know more about the digital marketing services we offer!