AI is walking through almost every industry. Along with it are the doors to automation, better data analysis, high productivity, and other business benefits opening. Artificial Intelligence has already started to rule the digital world and AI has already paved its way into the SEO industry.
Artificial Intelligence and SEO
Here are a few main areas where artificial intelligence is making an impact in the SEO industry.
Major search engines like Google have started to integrate machine learning and AI into their algorithms. To start with let’s take Rank Brain. Google in 2015 announced it will improve the way it displays search results with machine learning. Its major focus was to understand the user’s intent. However, the potential of AI is limitless when it comes to search algorithms.
AI-based writing and GPT-3
AI tools like GPT-3 are mostly used to handle writing jobs that are repetitive. With content being the heart of any SEO strategy, few machine learning algorithms are coming up with the ability to replicate human-level writing. The technology however is in its early stage of development.
Data analytics becoming easier
Trained AI systems can help you analyze the competition, search volume for keywords, check the technical aspects of the website, and provide recommendations that deliver better results. All these are going to get better in the future. It is likely to support optimizers in the future.
AI and machine learning together are likely to be used for task automation. Repetitive tasks can be automated with an AI tool. For example, writing meta descriptions for all the web pages with a simple formula can be automated with an AI tool.
One of the most interesting applications in SEO is AI-based writing. Content is one of the most important aspects of SEO and is considered to be the most expensive as well. AI algorithms for writing are limited and they require human effort to edit, review or polish the work. However, for high-quality writing that is most important for SEO success humans will remain necessary for the future.
AI and the future
It is difficult to say how the future of AI is going to be. The technologies we enjoy today are something we wouldn’t have dreamt of 50 years back. The next few decades will see a huge change with the evolving AI and machine learning advancements. With that being said the SEO industry is likely going to see a lot of change in the future. It isn’t going to replace humans but it is likely going to be one of the most powerful tools in SEO.