For decades people have been typing in Google to find an answer for their query. However voice search today is becoming more significant. Is voice search going to rule 2022? Ever since the start of the pandemic touchless technologies like voice assistants are gaining popularity as they reduce or eliminate touchpoints, increasing safety. With smartphones dominating the digital world, voice search is trying to place a mark as people prefer talking with digital devices.
Just as how people got used to mobile phones instead of landlines, text messages as the new emails, and social media as the word of mouth, voice search is likely to replace text search.
- Researches show about 53% of people between the age 18 to 36 prefer voice search.
- 32% between the age group 37 to 52
- 12% between 53 to 71 and
- 3% above 72 years.
Smart devices like Alexa, google assistant, and SIRI are most commonly used at homes, and voice searches on mobile devices are mostly used in cars. Updates and advancements in voice search are likely to provide the best user experience than it is now. Below are a few facts about voice search that will give you an idea of how to adjust to these changes.
Fact 152.8% of people use voice search while driving
Fact 252% place their voice-activated speakers at home mostly in the living room
Fact 340% of adults use voice search to ask for directions.
Fact 4During the pandemic, the use of voice assistants increased by 7% worldwide.
The increase in sales of smart speakers such as Google Home and Amazon Echo have increased the popularity of digital voice assistants making it the most preferred search method. Users use voice search for local results, to find nearby locations or establishments. Search for “near me” businesses has increased majorly in the past few years. It is not the same as text search and the information received from voice search is presented differently and that is why businesses and marketers need to modify the SEO strategies. Optimizing a website for both text and voice search is considered to be the best SEO approach.
It is good to be at the top of the voice search, especially with the growth that is happening due to the pandemic. Get your business optimized for both text and voice search, make the most of your traffic with Park Intelli’s SEO services.