Bloggers and content writers usually optimize their content with the right keywords, keyword density, meta tags, and alt texts. Content readability is not taken into consideration in Google’s ranking algorithm. However, it is considered as one of the indirect ranking factors that can have a great impact on search engine optimization. In simple terms, it is defined as a number that depicts how easy it is to understand a text written for the website.
Measuring the readability of content
If the text is easy to read and understand then it is said to have good readability. The readability of the content is usually measured by analyzing which grade students can understand the content better. A recent study has proved that an average human can read a grade 9 text. However, for leisure reading, most people prefer to read texts that are of grade 7.
There are plenty of algorithms that measure readability. Flesch-Kincaid readability score is considered to be the most popular algorithm. It takes the total syllables in a word and the number of words in a sentence. Short words or short sentences should not be used if you need a good score on them. The scores are usually between 0 to 100. the greater the number, the better is the score. It is considered to be good if the score is 60 and above.
Many people do know a little that readability is a major factor when it comes to content and greatly influences the website SEO level. Readability improves users’ behavior on a webpage. The time on page, exit rate, the bounce rate will all improve which shows search engines that people like your content. Using short and simple words, short sentences, the conversational tone, typography, formatting, and hierarchy of the content, images, and transition words help improve the readability of the content.
Make sure your web pages and blogs have an optimum readability score. Grab your audience’s attention with our jaw-dropping content.