Building a community around a brand can be difficult for businesses. Inbound marketing helps businesses make their brand visible to the right audience by developing valuable content. Outbound marketing mostly interrupts your audience with the content they don’t want however inbound marketing forms connections for what the audience is looking for and solves their problem.
Understanding the inbound marketing methodology
Inbound marketing methodology, a method to grow your business by building a meaningful and long-lasting relationship with your customers, empowering them to reach their goals along with you. It can be applied in 3 ways – Attract, Engage, and Delight.
3 stages of the inbound marketing methodologyAttract
Bringing in the right people for the business with content.Engage
Providing solutions that go along with their goal that will most likely lead to a purchase.Delight
Help customers find success & share the success with others.
This helps the business attract more customers which in turn builds a strong foundation for your business.
- The attract strategy
The attract strategy goes in hand with content writing and development. Blog posts, social media provide more value. Content such as user guides, client testimonials, and information about discounts provide more value. Optimizing your content for SEO is an added advantage.
- The engage strategy
Dealing with clients the right way that will make them build a strong relationship with you in the future is important when using the inbound marketing strategy. This also includes how sales calls and customer service calls are handled. Make sure your solutions sell more than your products. Make sure you provide more value to your right customers.
- The delight strategy
Make sure your customers are happy and your team members are experts who handle customer queries at any time. Have chatbots to assist your customers. Surveys to know them better and request feedbacks to delight them. Maintaining the social media profile and responding to the interactions help customers know you care and respond to them.
Build genuine connections, create a community and make your brand a trusted one among your audience with Park Intelli’s digital marketing experts.