The world is becoming very competitive and everyone is behind a piece of pie. During this uncertain time, businesses will have to work harder than ever before to stand out. Developing a brand voice for your company will make it appealing for customers, make you get noticed via SEO and help you stand out from the herd.
Now, a question pops up in mind, what exactly is this brand voice? Well, it defines the way your organization expresses its message, in terms of style and tone. Your brand voice should reflect your core values and be appealing to your target audience. Your brand voice has to be consistent across all the platforms, let it be blogs or adverts or signage. This will make your audience associate your latest product or service with the one they have enjoyed earlier. This in turn will build loyalty.Building your brand voice
Building a brand voice is not that easy, a brand voice has to reflect what your business is and has to speak to the customers at the right level no matter if they are familiar with your brand or just came across your brand in a google search. For this, you should get to know your customers in deep and do a competitor analysis as well.
Once you have identified your audience you can tailor your brand voice and start targeting them via SEO. The key is to start creating engaging content that will rank high in the SERP.Optimizing the brand voice
Now that you have created your brand voice, how do you take it to people? Optimizing content and doing a keyword analysis is the key element. Most people do not click through the second page in SERP so getting your brand to the first page in SERP is the challenge. Well, it is not that easy and this is where Park Intelli’s digital marketing team can help you.
- Defining keywords
Keywords can be your brand name or what things the brand sells. It describes your brand and its USP. Doing keyword research is a crucial aspect of SEO. Structuring your content around these words will help your brand be found on the SERP.
- Framing catchy titles
Title tags are HTML elements that indicate the title of a web page and inform visitors what they can look for in the webpage. This is the first thing a user sees in a search and it is best to create a good impression and tempt the searcher to click through the link.
- Writing an appealing meta description
Meta descriptions are a small text box or a snippet that appears below the title in a search result. This gives you a space to summarize your content on the page and encourage the user to take action. The more appealing it is, the more it will make a user click resulting in improving your ranking in the SERP.
- Use headlines as a trigger
Now that you have made a visitor come to your website, you have to keep them engaging. Pull them with a great headline that includes a keyword. Most users scroll down to see if this is what they are looking for before they start to read so, use catchy subheadings with keyword variations, break the text into paragraphs and make it easy to read.
- Pictures speak a thousand words
When it comes to promoting your brand, images speak a lot. Images make your content more appealing. Using graphics to explain complex text can be more appealing. Pictures help a great way in SEO by increasing the users’ time on site and also help your brand appear in google’s image search results. Make sure you use your corporate color along with your brand’s logo. This helps you increase your brand awarenessForesee the future
Now that you have set up your brand voice for SEO, just don’t stop. There is a lot more. Monitor social media, look at your competitors, structure your page to increase traffic.Voice search is something that is going to dominate in the future. Make sure your organization is optimized for voice search. Pay attention to long-tail keywords.SEO – The key to success
Your brand voice is your asset. Take the effort to understand your audience and find out the best ways to bring them in. Once people start valuing your brand, website visitors will automatically turn into loyal customers.Park Intelli – We can help you rise in the SERP!