People have been searching for answers on Google for decades. Despite this, voice search has become increasingly important in recent years. Since the pandemic started, touchless technologies, such as voice assistants, are becoming more popular since they reduce or eliminate touchpoints, thereby increasing safety. People prefer talking with digital devices due to the dominance of smartphones in the digital world. As a result, voice search is trying to make a mark on the market.

Did you know?

71% of the US population use voice search instead of typing their query!

55% of households in the US are expected to own a smart speaker in 2022!

In the same way that mobile phones replaced landlines, text messages replaced emails, and social media replaced word-of-mouth, voice search will likely replace text search soon.

Research shows about 53% of people between the age of 18 to 36 prefer voice search.

• 32% between the age group 37 to 52
• 12% between 53 to 71 and
• 3% above 72 years.

Fact’s About Voice Search

• 52.8% of people use voice search while driving.
• 52% place their voice-activated speakers at home mostly in the living room.
• 40% of adults use voice search to ask for directions.
• During the pandemic, the use of voice assistants increased by 7% worldwide.

Smart Speakers

Alexa, a smart speaker, is primarily used at home, while voice searches on mobile devices are mainly used in cars. In the future, voice search will provide a better user experience than it does today if advancements and updates are made.

Businesses and SEO strategists must identify new trends in voice search to take advantage of this new way of searching. These facts about voice search will give you an idea of how to adjust to these changes.

Sales of smart speakers such as Google Home and Amazon Echo have increased the popularity of digital voice assistants, making them the most preferred search method. Using voice search, users can locate nearby establishments and locations using local results. In the past few years, the number of searches for “near me” businesses has increased significantly. Businesses and marketers must modify their SEO strategies when it comes to voice search because it is not the same as text search and the information received is presented differently. An effective SEO approach involves optimizing a website both for text and voice searches.

Being at the top of voice search is a good thing, especially with the pandemic’s growth. Get your business optimized for both text and voice search and make the most of your traffic with Park Intelli’s SEO services.

Reference: https://financesonline.com/voice-search-trends/